I’ve written a children’s book, illustrated it, decided to run a Kickstarter to fund the book’s production through Mary Egan Publishers, and even got some seed funding confirmed. Now what?
Over the last week I’ve been determining crowd funding rewards for backers, planning this weekend’s Kickstarter video shoot, and getting tricky with Trello (and other project management tools).
The most common reward is usually the product itself. Backing the Bruce Finds A Home Kickstarter will enable people to pre-order the books. Some creators also offer merchandise (bookmarks, t-shirts, plush toys), but the blogs I’ve read have advised against setting rewards that are expensive to post. So along with books and a few flat things (magnets, stickers, cards) I’m offering digital rewards (such as the opportunity to get a custom video of me and Bruce reading the story just to you), signed and ‘pawtographed’ books, and the chance for people who might not want the book themselves (but still want to support the project) to donate a book to Dunedin’s Animal Rescue Network.
Other advice I’ve gleaned is to offer a range of rewards at different price points, and to include a custom image of the rewards that’s a more visually appealing than the default Kickstarter reward list. My fabulous Digital Coordinator is whipping up a gorgeous rewards image as we speak!
Here are what other people have to say about determining rewards:
Optimising rewards and perks
Choosing rewards for your crowdfunding project
9 habits of highly effective Kickstarter rewards
This weekend we’re shooting our Kickstarter video! Crowdfunding projects with videos on their pages are more likely to succeed, so most people view making a pitch video as a key part of the process. Over the past few months I have watched a LOT of Kickstarter videos. The videos that work are the ones that are personal, have decent sound quality, keep things snappy, and clearly explain what the project is about.
When it came to writing my script I choose a video I liked and used it as a template to help me get started. It’s morphed a lot since then because I’ve added quotes, kids… and of course, cats! Luckily I know an amazing videographer who’s kindly agreed to create the video for me. (In return, my husband and I are helping him paint his kitchen cabinets!) There will be both children and animals in the video… so I’ll let you know how filming went in next week’s post!
Here’s what other people say about crowdfunding videos:
5 must-read tips for your first Kickstarter video
How to make an awesome video
Project management tools
Knowing that I’m the kind of person who writes things on bits of paper and then loses them, and that I wanted to be able to collaborate with people living in different cities, I needed to find online project management tools. I’ve gone with using Trello for writing up all my tasks and assigning them to people (Planner, part of the Office 365 suite, is also good for this). I’m also using DropBox (OneDrive in Office 365) for sharing files. These tools seem to be working out pretty well so far.
See you next week in my Three Week Kickstarter Countdown post!
Kathryn is the author of short story collection Pet, and the winner of the Mindfood Short Story Competition and the Headland Short Story Prize.