It’s been a week since my Bruce Finds A Home book Kickstarter began (ok a week and a day... I kind of lost track of time for a while there), and I am already 68% funded! The Kickstarter goes for another three weeks (until 22 June) so I’m feeling quietly confident that I’ll reach my target.
Today I’m going to write about two things that have struck me over the past week – awesomeness and analytics.
First up, awesomeness. I have been absolutely blown away by the amount of support this project has received. It’s had a great reception in the media, with stories on Stuff.co.nz, in the Otago Daily Times, on Dunedin Television, in a cat blog called Katzenworld and in our local community paper the Rothesay News. (Credit for this goes to media maven Megan Martin, who crafted a killer media release. Shout-out to Megan's cat Mouse, who is still getting frisky with a laser pointer at the ripe old age of 13!)
The Kickstarter page has been shared by friends, family, colleagues, fellow writers and Bruce fans all over the world, and it is so nice to know that people are going out of their way to support this project. Thank you everyone – I feel like the luckiest cat lady in the world.
Now for something a bit less awesome but nevertheless interesting… analytics. Kickstarter has analytics you can tap into to find out about your customers, and you can also connect your Kickstarter to google analytics to learn about your site visitors. I found connecting my Kickstarter to google analytics a tad confusing at first, but this blog post soon sorted me out:
A simple guide to using Google Analytics for your Kickstarter
So what have I learned about the people who’ve visited the Bruce Finds A Home Kickstarter page?
Visitors to the page are coming primarily from New Zealand and America (not surprising – we’re based in New Zealand but most of Bruce’s fans are in The States). Although we've got a lot of lovely American backers, the majority of people who are pre-ordering books are currently from New Zealand (I wonder if the cost of shipping to the US is putting some people off).
It’s interesting that there is a very slightly younger skew of people visiting the page, when Bruce has a similar number of fans across most age groups on Facebook. Perhaps some younger people feel that little bit more comfortable using a platform like Kickstarter. I have to admit, it took me a while to get my head around it.
I know some people have had a few technical problems using Kickstarter, and other people have had ideas for different rewards, so I’ve put a comment on my page encouraging would-be backers to get in touch if they have an idea or if they need technical support. Hopefully that will encourage people to make contact - and I always love connecting with Bruce fans.
So that was this week… what about next week? From what I’ve heard, Kickstarters seem to follow this trajectory (see diagram below)... so I’m steeling myself for a nail-biting two weeks of little movement – while of course doing all I can to keep on moving that needle.
2023 Burns fellow Kathryn van Beek has an MA from Victoria University Wellington - Te Herenga Waka’s International Institute of Modern Letters. She is a winner of the Mindfood Short Story Competition and the Headland Prize. Her collection of short stories, Pet, is available as a podcast, and her work has also appeared in Overland, takahē, Newsroom, and the Sunday Star-Times. She lives in UNESCO City of Literature Ōtepoti Dunedin with her two rescue cats.