We are 81% funded with 15 days to go and I am so super-stoked!
But… It’s happened. We’re in Death Valley.
All the crowdfunding websites tell you about Death Valley. It’s the middle two weeks of a four-week crowdfunding campaign, where instead of trying to stay afloat on a tsunami of pledges… you’re watching a dripping tap.
So I’ve trawled the internet for advice, and these stand out to me as tips worth trying when you’re drying out in Death Valley.
Host a Kickstarter live video event
Am I game for holding a live video event? Would my backers actually be interested in this? I’m not sure. A lot of crowdfunding advice is geared at Americans and / or people peddling tech products. I’m not sure that a live video event would appeal to children’s book / cat lovers in New Zealand. (But if you think it would, let me know in the comments!)
Love your backers
One blog asked how I am providing “an extraordinary experience” for backers. That’s a good question. I think I put on a good event for the people who were able to come to my launch… but what about everyone else? I will put my thinking cap on as to how I can make supporting my campaign a fun experience for my backers. (Ideas welcome!)
Some people suggested creating micro goals and posting updates such as “I only need 2 more backers to get to 100 backers!” Again, I’m not sure that my audience would love this approach. So I probably won’t try this one.
I have already done this, and I must admit I have found this quite challenging. There are plenty of blogs for tech products, but book blogs want to see a published book and cat blogs want me to pay for advertising. So I’m feeling a bit high and dry on the blogger front, but I’ll give it another go. (I did have a guest post on Elsewhere today though!)
Call to action
I sent my backers one update where I asked them to share my campaign and then I felt a bit cheap and dirty. But I think I could probably get away with asking this one more time before my campaign ends.
I think celebrating genuine milestones is a better approach for me than setting micro-goals. I posted on Bruce’s page when we got to 75% backed and that post got really good traction.
Add new rewards
I have added a new reward (the ability to buy a book AND stickers) due to popular demand, and I’ll add another reward (an eBook – also the result of a request) in the next few days.
Thank you so much to everyone who has followed this journey, shared the Kickstarter page or become a backer. I’ll update you again next week!
An accomplished short story writer, Kathryn is the author of short story collection Pet, and the winner of the Mindfood Short Story Competition and the Headland Short Story Prize.