I was lucky to be selected as a writer for the 2021 Dunedin Writers & Readers Festival, and have spent a magical few days immersed in reading and writing. Thank you so much to the Dunedin Writers and Readers Festival organisers, supporters and volunteers for such a fabulous event.
A huge thank you to everyone who has pledged to children's book Bruce Goes Outside on the Kickstarter page, and to everyone who has shared the link - as of today, we are 50% funded! That means we're one paw step closer to turning Bruce Goes Outside into a real book. Pre-order your copy on the Kickstarter page. Below - check out some of the illustrations from the story.
I think I must be the luckiest writer in the world because I have not one but TWO books available for pre-order now!
Music by bensound.com.
The next Bruce the Cat book, 'Bruce Goes Outside', coming soon!
I've finished Pet, my manuscript of short stories! Next steps are yet to be determined ... but I'm sure I'll get it out into the world somehow. In the meantime, I've been getting back into my Bruce the Cat children's book series. I"m working on the second book, Bruce Goes Outside. And in a stroke of perfect timing, I was part of the Wild Imaginings National Children's Writers and Illustrators' Hui this weekend.
Notes from the hui
Illustrators Inc I co-presented this with the inspirational Fifi. I talked about my early illustration (rock band posters) and how finding a kitten on the footpath changed the course of my writing career. I also talked about my crowdfunding journey. Fifi talked about an extraordinary career that spans illustration, writing, costume design, wearable arts, mascot-making and more! The incredibly talented Fifi lives a courageous and creative life, and I think everyone was uplifted and energised by her talk. Kate de Goldi in conversation with David Elliot
Different routes to market We heard from a range of authors and publishers.
Gathering images with Robyn Belton The incredible Robyn Belton shared her life's work in this extraordinary session. Robyn puts heart, soul and magic into her beautiful images. Robyn is an absolute genius ... and also the nicest person you'll ever meet. Pathways to imagination I was a bit late to this session after sticking around after Robyn's session with all her other groupies to get my books signed, but I did turn up in time to hear Kyle Mewburn ask why everyone is trying to climb Mt Everest, when we could be getting pleasantly lost in a forest. Melinda Szymanik then freaked me out by saying that the imagination is a muscle and you have to use it regularly and train yourself to spot ideas. Yikes! I haven't used my imagination for at least a week - it's probably gone soft! Conference dinner The dinner was wonderful. We heard from several past recipients of The University of Otago College of Education/Creative New Zealand Children's Writer in Residence (try saying that after a few drinks). Professor Tony Ballantyne gave a moving account of what reading, writing and children's literature has meant to him. At the other end of the emotional spectrum, Kyle was hilarious as the MC and should be the MC for everything, ever. Writing for the classroom I don't know anything about writing educational books and early readers, so this session with Fifi, Maria Gill and Dame Wendy Pye was really useful for me.
Our journey to publication With Stacy Gregg and Rachael Craw, chaired by Kate de Goldi. Stacy and Rachael have very different working styles, which made for an interesting session.
Otago gold slam - place and creativity The final session was a fun session with several Otago authors and illustrators who gave Pecha Kucha-style presentations about place. All in all - a truly wild and imaginative weekend. A huge thank you to the organisers for an inspirational event. I was delighted to participate in 'Little Landers Literature' with master illustrator Robyn Belton again this year.
Run by Dunedin UNESCO City of Literature, 'Little Landers Literature' brings our local rugby team - The Highlanders - into schools to read books to the children. My book Bruce Finds A Home and Robyn's book Herbert The Brave Sea Dog were chosen. (When I say Robyn's book ... I mean one of Robyn's SEVENTY books!) Following on from the sessions with The Highlanders, Robyn and I visited the schools to talk about the process of writing and illustrating. We visited Brockville, Bradford, Pine Hill, Concord, Carisbrook and Bathgate primary schools. They are all wonderful schools and we were so impressed by the teachers and the students. Of course most impressive of all was Robyn, who captivated me during each session with the delightful true story of Herbert. Over the past few days I have really enjoyed creating stories with the children, spending time with Robyn and being so well-supported by the magnificent Dunedin UNESCO City of Literature team. The "Bruce Finds A Home' Kickstarter is now live - you can check out the page and the video here. This evening we launched the Kickstarter at Startup Space Dunedin. My speech is below - it gives a bit of an overview of the journey getting to this point. The Kickstarter will be live until 22 June, so this is the first of four installments as I go on my Kickstarter journey. Thanks for following along! Hi, I’m Kathryn van Beek, also known as Bruce the Cat’s “mum”. Over the years I’ve been in bands, produced plays and written fiction. So I’ve been involved with lots of projects that I would have liked to have gone viral. But in the end, what went viral was my cat. I found Bruce on a footpath in the rain when he was just one day old. My boss let me work from home a couple of days a week so I could look after him. On the other days I packed a ‘mom bag’ and he was looked after by my friend Kalee, or by Carol, an Otago Polytechnic Vet Nursing student. I made a Facebook page for Bruce so my friends could follow his progress. The next thing I knew, I was in a meeting when one of my colleagues burst in. “Bruce is on the front page of The Herald!” she cried. Soon after he was on The Dodo, then he was on Love Meow… and now he’s got 31,000 fans all over the world. Most of his followers are in New Zealand, The USA, England and Germany, but he also has fans in Austria, Thailand, India, Peru, Japan, Pakistan… you name it. So I had a curious problem – finally I had a huge audience, but I had no way of really maximising it. Creating a children’s book had never really been on my radar but I’ve always loved writing and drawing, so I decided to write and illustrate a children’s book that’s a fictionalised account of Bruce’s story. In the book it’s a little girl called Kate who finds the kitten on her way home from school. She has to find out where he belongs before a rainstorm drenches both of them. Her neighbours Miss Conduct, Sir Real and Rev Olding are little help, but Kate and her mum are able to save the day. Because Bruce has been such a hit on online I’m turning to the internet to get Bruce’s book published. I’m crowd funding through a platform called Kickstarter to raise the funds to print the book. Kickstarter enables Bruce fans to pre-order copies. There are all sorts of other rewards too – including the ability to donate copies to Dunedin’s Animal Rescue Network, a charitable trust dedicated to helping stray and abandoned cats and kittens. You’ll be glad to know that your raffle ticket has put you in the draw to win a candle, not a kitten. (But if you would like a kitten, speak to Sharon.) I’d like to say a huge thank you to the organisations that have come on board as partners: Royal Canin, Black Cat Interiors, Humanimals, Quick Brown Fox coffee liqueur, Blackcat Educaton, Pet Doors R Us and to principal sponsor Otago Polytechnic. Thank you to the Startup Space for hosting this launch, and to Invercargill Brewery who donated the Pitch Black beer in honour of a certain pitch black cat. Thanks to Megan Martin for working her magic with the media, to Hayden Parsons who created the amazing video that I’m about to show you, to the kids at Port Chalmers Primary School who helped me develop the story, and to my three expert children’s book consultants Lena, Atticus and Myla. Thanks also to the Digital Content Coordinators who have helped me bring the Kickstarter to life: Shamintha Kumar, who has contacted pretty much every cat blog under the sun, and Laura Sutherland, who has been creating incredible GIFs and graphics. (Laura also happens to be the CEO of Black Cat Candles.) And of course thank you to my husband Tim who has been on this crazy journey with me for the past year and a half. Publishing a book this way is an amazing opportunity but it’s also incredibly scary – because Kickstarters are all or nothing. If we don’t reach our target, no one gets charged and we won’t get any funding. If you’d like to pre-order a copy that would be great, but another way you can help is by sharing the link to the Kickstarter campaign, which will be available on Bruce’s Facebook page this evening. Now I’ll show you our Kickstarter video, and after that we’ll draw the winners of the candles, you can pre-order a book if you’d like to, and I’ll be around to answer your questions over a glass of Pitch Black beer. Thank you. They say not to work with children or animals, but I worked with both during the making of my Kickstarter video last weekend and all of them (one cat, two kittens, and four kids of various ages) behaved and performed exceptionally well.
I’m not exactly a natural in front of the camera but for the sake of my (AMAZING) videographer I tried to say my lines with a minimum of self-consciousness and faffing about. With the exception of one kitten having a little “accident” the shoot went without a hitch and I can’t wait to see the final video in a week or so! The kittens were courtesy of The Animal Rescue Network, a local charitable trust dedicated to helping stray and abandoned cats and kittens. The Bruce Finds A Home Kickstarter rewards include the opportunity to purchase books to donate to the Network, who can then use them for their own fundraising. With the help of Bruce’s supporters, hopefully I’ll be able to donate a nice big stack of books to the Network to help them care for other kittens in need. Over the past week my Digital Content Coordinators (formerly known as ‘interns’) have really smashed it out of the park. One DCC has out-of-this world graphic design skills. She’s created a beautiful image of the Kickstarter rewards to include on our profile page, and she’s also made a version of the cover that we’ll use as the basis of a colouring-in competition. Meanwhile, my other DCC has a real writing and marketing bent. She has filled in a gigantic spreadsheet with the names and contact details of blogs that might help us promote the Kickstarter – and now she’s working on a blog post of her own. They are on fire! As for me, I’ve been feeling a bit tired this week and I’ve had to remind myself that even though I have an epic to-do list, this Kickstarter is a long game (three weeks to go, four weeks of campaign and then the reward fulfilment… and finally a book launch!) so I’ve been trying to balance taking it easy with being productive (haven’t quite nailed it so far though, I must admit). Over the next week I’ll be organising the launch event and cooking up some Kickstarter promotional activities such as book readings, competitions and giveaways. I’ll update you next week in my Three Week Kickstarter Countdown post! Follow my journey here: 5 week Kickstarter countdown 4 week Kickstarter countdown I’ve written a children’s book, illustrated it, decided to run a Kickstarter to fund the book’s production through Mary Egan Publishers, and even got some seed funding confirmed. Now what?
Over the last week I’ve been determining crowd funding rewards for backers, planning this weekend’s Kickstarter video shoot, and getting tricky with Trello (and other project management tools). Backer rewards The most common reward is usually the product itself. Backing the Bruce Finds A Home Kickstarter will enable people to pre-order the books. Some creators also offer merchandise (bookmarks, t-shirts, plush toys), but the blogs I’ve read have advised against setting rewards that are expensive to post. So along with books and a few flat things (magnets, stickers, cards) I’m offering digital rewards (such as the opportunity to get a custom video of me and Bruce reading the story just to you), signed and ‘pawtographed’ books, and the chance for people who might not want the book themselves (but still want to support the project) to donate a book to Dunedin’s Animal Rescue Network. Other advice I’ve gleaned is to offer a range of rewards at different price points, and to include a custom image of the rewards that’s a more visually appealing than the default Kickstarter reward list. My fabulous Digital Coordinator is whipping up a gorgeous rewards image as we speak! Here are what other people have to say about determining rewards: Optimising rewards and perks Choosing rewards for your crowdfunding project 9 habits of highly effective Kickstarter rewards Kickstarter video This weekend we’re shooting our Kickstarter video! Crowdfunding projects with videos on their pages are more likely to succeed, so most people view making a pitch video as a key part of the process. Over the past few months I have watched a LOT of Kickstarter videos. The videos that work are the ones that are personal, have decent sound quality, keep things snappy, and clearly explain what the project is about. When it came to writing my script I choose a video I liked and used it as a template to help me get started. It’s morphed a lot since then because I’ve added quotes, kids… and of course, cats! Luckily I know an amazing videographer who’s kindly agreed to create the video for me. (In return, my husband and I are helping him paint his kitchen cabinets!) There will be both children and animals in the video… so I’ll let you know how filming went in next week’s post! Here’s what other people say about crowdfunding videos: 5 must-read tips for your first Kickstarter video How to make an awesome video Project management tools Knowing that I’m the kind of person who writes things on bits of paper and then loses them, and that I wanted to be able to collaborate with people living in different cities, I needed to find online project management tools. I’ve gone with using Trello for writing up all my tasks and assigning them to people (Planner, part of the Office 365 suite, is also good for this). I’m also using DropBox (OneDrive in Office 365) for sharing files. These tools seem to be working out pretty well so far. See you next week in my Three Week Kickstarter Countdown post! I'd like to invite you to come on a crowd-funding journey with me.
On 24 May I'm going to launch a crowd-funding campaign to raise funds for my illustrated children's book Bruce Finds A Home. Over the next five weeks leading up to the campaign, during the four weeks of the campaign itself, and in the weeks afterwards (when I get into the nitty gritty of printing the books and fulfilling rewards) I'll keep you posted with insights and updates. You're welcome to follow along and hopefully pick up some useful tips about crowd-funding and book publishing along the way. In today's post I'll explain the rationale behind the decisions I’ve made so far, and fill you in on my secret weapons! Why not use a traditional publisher? I’m a writer of short stories that have found a small audience in journals and magazines. When I ended up with a famous internet cat, I suddenly had a much bigger audience – 28, 886 to be precise! Creating a children’s book about my cat Bruce seemed to be a good way to marry my love of writing and illustrating with an in-built audience of people who care about Bruce and feel invested in his story. I wrote the text, completed the illustrations and then looked into traditional publishers. After spending all that time on the story and the pictures, I really wanted to avoid the hassle of the actual publishing! But when I realised it might take a year or more to work my way through my list of traditional publishers, I decided to take matters into my own hands. This isn’t necessarily something I would have done if I didn’t already have an established audience – I feel more confident taking this approach because of Bruce’s existing fan-base. I looked into self-publishing, but I was convinced that if I published the book myself I’d end up making a mistake somewhere along the line – and I want Bruce Finds A Home to be a quality product. So I was thrilled when I found out about Mary Egan Publishing, which enters into joint venture partnerships with writers. I contacted Mary Egan Publishing with my pitch and heard back from them immediately. It turns out that they were already fans of Bruce on Facebook and could really see the potential for this story. As an added bonus, they are well-versed in crowd-funding and have had considerable success with titles such as Tu Meke Tui and Feel A Little. Thanks to this partnership I’m getting all the benefits of professional editors, award-winning designers and years of industry experience – but this kind of quality comes at a price. Bruce himself isn’t able to contribute financially to the book (he still owes us $3K for his vet bills!) so I decided to use crowd-funding to cover the book’s production costs. Why Kickstarter? There are some fantastic crowd-funding platforms in New Zealand, including PledgeMe and Boosted. Internationally, Kickstarter and Indiegogo are two of the biggest. I am super keen to try Boosted sometime in the future, but the Boosted platform doesn’t offer rewards – and a key aspect of my Kickstarter is giving people the opportunity to pre-order the book. PledgeMe is also a highly-regarded platform, but because Bruce has an international audience I decided to go with a site that will hopefully already be familiar to more of Bruce’s fans. The research I did indicated that Indiegogo is more geared at tech projects. So that led me to Kickstarter – which also has the advantage of having a large inbuilt audience. What’s the disadvantage of Kickstarter? When it comes to getting your money, it’s all or nothing. So if I don’t reach my target, none of my backers will get charged. That’s great security for them – but nerve-wracking for me! My secret weapons… I have three secret weapons up my sleeve: interns, sponsors and resources. Interns. A couple of weeks ago I realised that it would be way more fun to do this Kickstarter with other people. Not only to help share the load of the work, but also to share in the excitement, the trials and tribulations, and the successes. I put an ad on The Big Idea asking for interns and have since connected with three amazing people who each have unique skills that will be incredibly valuable for this project. In fact, ‘intern’ doesn’t do justice to their skills so we are coming up with new job titles as we speak! I’ll do my best to make sure they each learn kickass marketing, crowd-funding and publishing skills… and that they finish the project with excellent references under their belts. Sponsors. The research I’ve done tells me that crowd-funding campaigns are exponentially more likely to succeed if they reach 20% of their funding target within the first week. (This is because everyone loves to ‘back a winner’ – so it pays to put your best foot forward.) I’ve put together a sponsorship proposal and I’ve been reaching out to businesses that I think might be interested in supporting the project in exchange for reaching Bruce’s audience. An all-star cast of sponsors have come on board already – hopefully I’ll be able to spill the beans as to who they are in an upcoming post! These amazing businesses are essentially the ‘seed funders’ of the project, and if this we reach target it will be in no small part due to their support. Thank you sponsors! Resources. The internet is a wonderland of crowd-funding and Kickstarter resources. Many of these can be found on crowd-funding websites themselves: Reading about what other people have done has also given me some useful insights into planning my own campaign. Here are some blog posts and articles that I’ve found particularly useful:
See you next week in my Four Week Kickstarter Countdown post! Join my mailing list to receive interesting but infrequent news. |
AuthorKathryn van Beek has a doctorate on the topic of 'writing for positive change', and an MA from Victoria University Wellington Te Herenga Waka’s International Institute of Modern Letters. She is a winner of the Mindfood Short Story Competition and the Headland Prize, and she was the 2023 Robert Burns Fellow and Winston Churchill McNeish Fellow. Her collection of short stories, Pet, is available as a podcast, and her work has also appeared in Overland, takahē, Newsroom, and the Sunday Star-Times. She lives in UNESCO City of Literature Ōtepoti Dunedin. Archives
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